Monday, 28 January 2008

Matter matters

Thanks to seeing a post by Russell, I've just signed up to Matter, an initiative set-up to re-invigorate DM.

I think this is awesome. Utterly brilliant and a great move toward brands doing worthwhile stuff for their customers instead of just trying to talk at them.

I've signed up and I'll definitely be posting about the thing that I am posted. Post.

Sign up before midnight tonight!

More details here.

2 comments:

erin said...

I just signed up too (influenced by your excited post about it). :p Blogs are so influential in such an authentic way. However, change is inevitable, I hope they stay authentic while I'm still using them.

I also signed up to receive the next Matter via snail mail. Too cool! Unless they sell my personal info to a third-party company. Not cool.

Fenton Benton said...

Exactly. Although they do say they won't, and Tilm Milne (the guy behind it) has been in touch with me via e-mail and seems quite safe. We'll see.