Last week saw the launch of the anti-binge drinking campaign made my VCCP (where I work) for the Home Office.
The majoy online push centres around a film we made..
You may have already seen the ads on tv
The campaign also features online ads (I'll try to get the links soon as I'm really pleased with them) and a shop window display down at long acre in soho where you could bluetooth the online video and watch the ads and we invited bloggers down to cover the event on the same day we launched it to the press.
Laurence Borel of blogtillyoudrop has written a really good post about it.
I'll try to post some more of the stuff as the print and online ads are great. Enjoy!